Legal
Privacy Policy
What we collect, why we collect it, who ever sees it, and how to get it back or have it erased.
Last updated
The short version
- Your photographs and verification video are private. They are never public, never indexed, and never used in our marketing.
- We do not sell your data, and we do not run advertising on RealVows.
- Your last name and contact details stay hidden until you and a match both express interest.
- You can export or delete everything we hold from Settings, at any time.
A summary for orientation only. The sections below are the terms that apply.
01Who we are
RealVows Matchmaking Ltd is the data controller for the information described in this policy. We operate a marriage-ready matchmaking service for verified adults aged 18 and over.
02What we collect
Information you give us
- Account details: email address, mobile number, and a password we only ever store hashed.
- Profile details: name, date of birth, gender, location, physical details, lifestyle, faith, values, personality answers and partner preferences.
- Four photographs and one short verification video.
- Anything you write to our support team.
Information we generate
- Your age, derived from your date of birth.
- Compatibility scores and the stored breakdown behind each introduction.
- Records of the introductions delivered to you.
Information collected automatically
Standard server logs — IP address, device and browser type, and pages requested — kept for security and troubleshooting. See our Cookie Policy for what is stored on your device.
03Why we use it, and our lawful basis
- To provide the service — matching and delivering introductions. Basis: performance of our contract with you.
- To verify identity and age, and to keep members safe. Basis: our legitimate interest in a trustworthy platform, and our legal obligations.
- To send you match notifications by email and WhatsApp. Basis: performance of our contract; you can turn either channel off in Settings.
- To improve the matching model in aggregate. Basis: legitimate interest. This never involves selling or sharing your profile.
04Your photographs and verification video
The verification video is used for two things only: to confirm a live person recorded it, and to confirm that person matches your photographs. It is stored separately from your profile, encrypted at rest, and is never shown to another member under any circumstances.
Your photographs are held in private storage and released through short-lived signed links only to a member you have been introduced to. They are not public, not indexed by search engines, and never used in marketing.
The face-matching step produces biometric data. We keep it for as long as your account is open so that replaced photographs can be re-checked, and delete it with the rest of your account data when you close it.
06How long we keep it
- Active accounts: for as long as your account is open.
- Closed accounts: profile, photographs and verification video are deleted within 30 days.
- Safety records relating to a report or ban: retained for two years so a banned member cannot simply return.
07Your rights
Wherever you live, you can ask us to give you a copy of your data, correct it, delete it, restrict what we do with it, or object to processing based on legitimate interest. Where processing rests on consent, you can withdraw it at any time.
Export and deletion are both self-service, under Settings → Your data. We do not charge for any request, and we will never make the service worse for you because you exercised a right.
08How we protect it
Data is encrypted in transit and at rest. Photographs and videos sit in private storage reachable only through expiring signed links. Access by our staff is role-limited, logged, and granted only where a support request requires it.
No system is perfect. If a breach ever affects your rights, we will tell you and the relevant regulator without undue delay, and within 72 hours where the law requires it.
09International transfers
Our primary infrastructure is in the United Kingdom and the European Union. Where a provider processes data elsewhere, we rely on UK and EU adequacy decisions or on Standard Contractual Clauses, and we assess the provider before sending anything.
10Children
RealVows is strictly for adults aged 18 and over. We verify age at sign-up and again during identity verification. If we learn that an account belongs to someone under 18, we close it and delete the data immediately.
11Changes to this policy
If we change anything material we will email you at least 14 days before it takes effect, and the date at the top of this page will always tell you when it was last revised.
12Contact us
Questions, requests and complaints all go to the same place, and a person reads them: privacy@realvows.com. We reply within one working day and resolve most requests within thirty days.
RealVows Matchmaking Ltd, 14 Ashfield Court, Manchester M1 4WT, United Kingdom. If you are in the UK or the EU and you are unhappy with our response, you may complain to your national data protection authority.
Something here unclear?
Ask us plainly and we will answer plainly.